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Fariha Basher

Fariha Basher

Lecturer (Study Leave)
Department of Business Administration (BBA), Canadian University of Bangladesh

PhD in Management – INTI International University, Nilai, Malaysia, Expected 2029, In Progress

Master of Business Administration (MBA) – Human Resource Management, Bangladesh University of Professionals (BUP), 2022, CGPA: 3.96/4.00

Bachelor of Business Administration (BBA) – Management Studies, Bangladesh University of Professionals (BUP), 2021, CGPA: 3.87/4.00

A Levels – Commerce, British Council, Bangladesh, 2016-17

O Levels – Commerce, Adroit International School, 2015-16

Previously worked with Central University, Scholastica Ltd, Wintel Limited

Email fariha.basher@cub.edu.bd
Contact +60 17-525 4732
ORCID https://orcid.org/0000-0002-8164-6967
Research Gate https://www.researchgate.net/profile/Fariha-Basher

Short Biography

Fariha Basher is a Lecturer in Business at the Canadian University of Bangladesh, where she has taught since October 2022. She previously served as a faculty member at the Central University of Science and Technology and as a Teaching Assistant at the Bangladesh University of Professionals, where she also completed her Bachelor of Business Administration in Management Studies (2017-2021) and her Master of Business Administration in Human Resource Management (2021-2022). She is currently pursuing a PhD in Management at INTI International University, Malaysia.

Her research centers on human resource management, employee engagement, sustainable HRM practices, and the growing role of artificial intelligence in workplace and organizational behavior. She has authored or co-authored more than a dozen peer-reviewed journal articles and several book chapters, published in outlets including the Jahangirnagar University Journal of Management Research, the International Journal of Business and Technopreneurship, and the International Journal of Scientific Engineering and Science, and has presented her work at international conferences in Dhaka, London, and Malaysia. She also serves as a reviewer for several academic journals, including the Journal of Business Horizons and Management and the Asian Journal of Economics, Business and Accounting.

In the classroom, Ms. Basher teaches courses spanning human resource management, marketing, management, and finance, and mentors students on academic and career development.

Research Interest

Human Resource Management; Employee Engagement and Retention; Sustainable HRM Practices; Organizational Commitment; Artificial Intelligence in HR Practices; Entrepreneurship and Workforce Development.
Book Section
  1. Regenerative Business Models, in Emerging Markets: Opportunities and Challenges. Ref. No: EMOC-01-02.
  2. Propensity Modelling in Emerging Markets, in Emerging Markets: Opportunities and Challenges. Ref. No: EMOC-01-04.
  3. Transformation of Entrepreneurs: A Digital Era, in Emerging Markets: Opportunities and Challenges. Ref. No: EMOC-01-03 / RTHRM-02-04.
  4. Sustainable Human Resource Management Practices and Its Influence on the Performance of the Organization and Employee Engagement in Higher Education Institutions Globally, in Recent Trends in Human Resource Management (Volume 2).
Journal Section
  1. Human Resource Management Practices, Employee Engagement and Innovative Work Behavior: An antecedent-focus-outcome model. Jahangirnagar University Journal of Management Research, Vol. 5. ISSN: 2522-3755
  2. Perceived Organizational Support and Operators' Turnover Intention in Ready-made Garments Industry of Bangladesh: A multiple mediation model. Journal of Marketing, Jahangirnagar University.
  3. Impact of job meaningfulness on employee retention: Antecedent and outcome of person-organization fit and person job fit. Journal of Infrastructure, Policy and Development, 8(11), 7326.
  4. A Study of the Impact of HRM Practices on Organizational Commitment and Employees' Intention to Stay: A Comprehensive Analysis. International Journal of Business and Technopreneurship, 15(2).
  5. Enhancing Financial Performance through Sustainable HRM Practices: The Role of Employee Satisfaction and Corporate Reputation. Journal of Business Horizons and Management, 1(1), 4-11.
  6. Financial Health and Employee Commitment to the Organization: An Analysis of Banking Sectors. International Journal of Scientific Engineering and Science, 9(4), 114-118.
  7. The Role of Artificial Intelligence in Advancing Diversity, Equity, and Inclusion in the Workplace. International Journal of Scientific Engineering and Science, 9(5), 114-118.
  8. Integration of Artificial Intelligence in Monitoring and Analyzing Employee Behavior for Organizational Growth. International Journal of Scientific Engineering and Science, 9(5), 35-40.
  9. A Study on Enhancing Employee Performance by Implying Data Science and Digitalization: The Moderating Role of HR Function in Digital Era. Engineering and Technology Journal, 10(12). e-ISSN: 2456-3358
  10. Role of Perceived Organizational Support in Linking Employee-Oriented SR-HRM and Affective Commitment among RMG Workers in Bangladesh. Engineering and Technology Journal, 10(11). e-ISSN: 2456-3358
  11. The Effect of Organizational Learning Culture on Employee Retention: Evidence from Job Satisfaction. World Journal of Advanced Research and Reviews, 28(3).
  12. Workplace Innovation for Sustainable Development: The Effect of Globalization. World Journal of Advanced Research and Reviews, 29(2).
  13. The Effects of AI Adoption in the Workplace on Employee Stress, Job Security Anxiety, and Well-Being. International Journal of Management (IJM), 17(1). ISSN Online: 0976-6510
  14. Impact of Training and Development on Employee Performance on Restaurant Industry in Bangladesh. World Journal of Advanced Research and Reviews, 29(03), 263-277.
  15. Transforming Modern Teaching and Learning Practices through Blended Process: Bangladesh Context. Journal of Bukhara State University, Uzbekistan.
  16. Artificial Intelligence Integration and the Transformation of Work: Implications for Organisations. Environment, Society and Business Review (ESBR), 1(1), 18-36. ISSN: 3152-8716
Conference Section
  1. The Adoption of Digital Technology and Performance in Higher Education Institutions: The Role of Mediator of Organizational Agility. Presented at the International Conference on Education and Learning Technologies (ICELT), FLEXZ Global Research Forum, Darwin, Australia. Paper ID: FZ-ICELT-DARW-070826-171
  2. How the Impact of Digital Literacy and AI Curriculum Integration on the Future Employment with the Mediating Effect of Career Adaptability. Presented at the International Conference on Education and Learning Technologies (ICELT), FLEXZ Global Research Forum, Darwin, Australia. Paper ID: FZ-ICELT-DARW-070826-172
  3. Impact of Employee Commitment towards Organization over the Financial Health: A Study on Banking Sector. Business and Social Science Research Conference, Dhaka. Paper No. 201.
  4. The Impact of Bank-Provided Loans on Organizational Commitment: A Comprehensive Study. Business and Social Science Research Conference, Dhaka. Paper No. 202.
  5. Artificial Intelligence to Analyze Employee Behavior for Enhanced Organization Performance. Business and Social Science Research Conference, Dhaka. Paper No. 402.
  6. Sustainable HRM and Firm Performance: The Mediating Role of Employee Satisfaction and Corporate Reputation. Business and Social Science Research Conference, Dhaka. Paper No. 403.
  7. AI in Diversity Management: Enhancing Equity and Inclusivity in the Workplace. Business and Social Science Research Conference, Dhaka. Paper No. 404.
  8. The Role of Green HRM Practices in Enhancing Employee and Organization Commitment: The Mediating Effects of Employee Empowerment and Autonomy on Job Satisfaction. Business and Social Science Research Conference, Dhaka. Paper No. 405.
  9. Evaluating the Cost of Employee Turnover: A Study of Tangible and Intangible Losses. Business and Social Science Research Conference, Dhaka. Paper No. 407.
  10. Impact of Mass Media in Financial and Business Growth: Bangladesh Perspective. Business and Social Science Research Conference, Dhaka. Paper No. 701.
  11. A Study on Enhancing Employee Performance by Implying Data Science and Digitalization: An Era of Digital Transformation. Business and Social Science Research Conference, Dhaka. Paper No. 702.
  12. Risk Management with AI Integration in Business Operations: Challenges and Best Practices. International Conference on Business and Artificial Intelligence (ICBAI), London, UK.
  13. AI Automation for Sustainable Education: Transforming Teaching, Access, and Quality in the 21st Century. 1st International Conference on Sustainable Living and Community Wellness (SustainWell 2026), Malaysia.
  14. Digital Talent Sourcing and Recruitment Effectiveness in the Private Sector: Implications for Inclusive Economic Growth. 1st International Conference on Sustainable Living and Community Wellness (SustainWell 2026), Malaysia.
Sl Collaboration & Membership Name Type Year Expire Year
1 Journal of Business Horizons and Management Reviewer 2025
2 Asian Journal of Economics, Business and Accounting Reviewer 2025
3 Journal of Scientific Research and Reports Reviewer 2025
4 Journal of Economics, Management and Trade Reviewer 2026
Sl Award Title Award Type Year Country
1 Certificate of Reviewing - 1 review (No. JBHM-2025-136) Journal of Business Horizons and Management 2025 India / UK
2 Certificate of Excellence in Reviewing (Cert. No: PRAJEBA154016FAR) Asian Journal of Economics, Business and Accounting 2026 India / UK
3 Certificate of Reviewing - 1 review (No. JBHM-2026-185) Journal of Business Horizons and Management 2026 India / UK
4 Certificate of Excellence in Reviewing (Cert. No: PRJEMT162818FAR) Journal of Economics, Management and Trade 2026 India / UK

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